”HEM” is a brand belonging to the Tamoil Group used since the 90’s to differentiate the part of the Deutsche Tamoil network positioned in a “discounter niche”. Today the majority of the Group’s network in Germany is HEM branded, Tamoil decided to invest in a new logo to strengthen the brand’s image and identity on the German market.

While the new HEM logo has been designed and tested on a pilot station in 2009, the company started the progressive update over a selected list of stations during 2010.  The modernized HEM logo has a high degree of positive association, visibility and recognition and capitalizes on the already well know HEM name to establish an even stronger position on the market.